It may seem that big problems require big solutions, but ad man Rory Sutherland says many flashy, expensive fixes are just obscuring better, simpler answers. To illustrate, he uses behavioral economics and hilarious examples.
What makes a great leader? Management theorist Simon Sinek suggests, it’s someone who makes their employees feel secure, who draws staffers into a circle of trust. But creating trust and safety — especially in an uneven economy — means taking on big responsibility. Good leaders make you feel safe!
Simon Sinek has a simple but powerful model for inspirational leadership all starting with a golden circle and the question “Why?”
Advertising is the price companies pay for being unoriginal Industriel designer Yves Behar at a TED session.